People are saying that the playboy stationery is harmless as children don't know what the rabbit symbol means.
I would argue that children are far more brand aware than we think.
A while ago I was watching tv with my 3 year old nephew. We saw an advert for Mars bars. There was no reference to chocolate in the entire advert - no shot of a chocolate bar. At the end of the advert the Mars logo appeared on the screen and the voice over said 'Mars - pleasure you can't measure' (again, no mention of chocolate). After the advert, my nephew said 'I like that chocolate' - 3 years old and he recognises the Mars brand!
What does the Playboy bunny say to girls? Girls should wear pink and make themselves look pretty for boys? I don't know but I don't think they're as naive as we'd like to think.
2 comments:
Yeah, Playboy say they're not targetting under 18 year olds...
Did anyone tell WH Smith?
http://lazymediathieves.blogspot.com/2008/05/wh-smith-versus-all-little-girls-in-uk.html
went to get my daughter a new pair of ugg STYLE boots yesterday. She fell in love with the "ones with a rabbit on" that were reduced in price as "they would help her not to forget her rabbit" (who died last week) We said "NO" Ended up buying some nice plain ones.
It's disgusting that branding such as playboy should be designed in kids sizes. Explained when we got home that the logo is about sex and wasn't at all nice for young girls to have. apperently one of the girls in her class has the design on her pencil case.
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